Hotel Management Certification Level 3

คำอธิบายหลักสูตร

Hotel Management Certification Level 3
If you run a hotel and are looking to train existing members of your team or new starters to managerial level, this course will prove to be the perfect choice for you. From customer service to marketing, hotel management requires a specialised knowledge in a variety of fields, if someone hopes to become successful.

This interesting 23 module course will guide your staff through everything they need to know, in order to equip themselves with the knowledge they need, so that they can become skilful and effective in the hospitality and tourism industry.

Upon completion of each module, learners will be tested, to ensure that they understand the concepts and ideas that they have been presented with.

Once your team members have completed the course, they will receive an accredited certificate that can either be posted or printed directly from your workplace.

What’s Covered in the Course?
In this course, your staff members will learn about:
The services and products that customers often expect and how to provide them at a reasonable cost;
The many available positions that will need to be staffed in an average hotel;
The differences between types of rooms and hotels and how to price them accordingly;
The reasons why your team members’ personal appearance and presentation are so important and how to look their best;

Customer service and why it’s so vital in the hospitality industry;
Why language is important as a hotel manager, especially knowledge of the English language;
The various methods of taking reservations, including by e-mail and telephone;
The best procedures, when checking guests in and out and performing wake up calls

Why the front desk manager role is key;

How to accept various forms of payment and why exchange rates are important;
An introduction to facility management and the role it plays in managing hotels;
How to market your hotel, to help drive business.
What are the Benefits of the Course?

There are a range of benefits of successfully completing this course. These benefits include:
Your team members will gain the necessary skills that can help to advance their career in hotel management;
Gaining an understanding of the central role that a hotel manager plays;
The ability to study at the time and from the place that works best for your team members;
Upon completion of the course, your team members will receive an industry-recognised certification that can be printed from the workplace;
Study materials are available on all major devices – all that’s required is an internet connection.

Modules

Module 1: In-depth Look at Advertising
To learn the difference between advertising and marketing
To understand the components of advertising
To learn about the role as an advertiser
To understand the advertising industry

Module 2 : Media Planning
To learn what media planning is
To understand what a professional media planner does
To learn about the media planning process
To learn about media scheduling

Module 3 : Marketing Strategies
To learn about different types of marketing strategies
To understand how marketing strategies can benefit a business
To learn which marketing strategies might work best for your business
To learn the differences and similarities between marketing strategies

Module 4 : The Purpose of Adverts
To learn about the history of advertising
To learn what advertising can do for a business
To understand about the different methods of advertising
To understand viral advertising

Module 5 : Market Research
To learn about customer research
To understand how important customer research is to a business
To learn how to gauge customer satisfaction
To understand the types of market research

Module 6 : Designing the Budget
To learn how to set an appropriate marketing and advertising budget
To learn about keeping a budget for marketing and advertising
To learn about traditional media channels
To understand how to stick to a budget

Module 7 : Positioning Your Message
To understand what positioning means in a marketing sense
To learn how to define your brand’s message
To understand how to create messages using positioning marketing
To learn the ways to position your message

Module 8 : Elements of an Advertising Campaign
To learn about the different elements of advertising
To understand the key of a successful advertising campaign
To learn which elements work in which circumstances
To learn how to target an audience with an advertising campaign

Module 9 : Recipe for a Perfect Advert
To learn how to create ads for different media
To learn about different advert options
To learn how to write an advert
To understand the parts of a perfect advert

Module 10 : Buying Advertising Space
To learn about the responsibilities of a media buyer
To understand how media buyers identify a target audience
To learn how to buy advertising space
To understand how to decide which advertising space is best for your product

Module 11 : Viral Marketing
To learn how to create a buzz with advertising
To learn different methods to ‘go viral’
To understand how viral marketing works
To see the importance of the customer experience in viral marketing

Module 12 : Mastering the Art of Social Media Marketing
To learn about the significance of social media marketing
To learn how social media marketing can improve an overall marketing plan
To learn how to engage with customers via social media
To learn about social marketing and how you can use it in your company

Module 13 : Avoiding Pitfalls in Marketing and Advertising
To learn about the marketing pitfalls that marketers run into
To learn how to avoid common mistakes
To understand why some advertisements do not work
To learn the importance of research in designing adverts

Module 14 : Understanding the Important Abbreviations in Advertising
To learn about different abbreviations in the marketing industry
To understand how to use these abbreviations in the industry
To learn how to find a unique selling point
To understand how certain advertising tactics work

Module 15: Advertising and the Law in the UK
To understand who regulates UK advertising law
To learn about UK advertising codes
To learn about advertising to children
To understand gambling advertising

Module 16: Print and Online Advertising
To learn the intricate details of print and online advertising
To understand how print media use adverts
To understand how online media use adverts
To learn how to use print advertising for a business

Module 17: Important Advertising Examples
To learn how to examine different advertising types
To see how advertising works in the real world with companies you know
To see examples of common advertising examples from the UK
To learn how billboards can work for a business

Module 18: Career Opportunities in Marketing and Advertising
To learn about different career options in advertising and marketing
To learn how to progress in marketing and advertising
To learn some tips to make yourself attractive to marketing and advertising firms
To understand how to make yourself stand out from the crowd